Every morning Hour Zero finds what is rising, scores it against each brand you run and hands you an idea ready to make, with the evidence and a deadline. You decide in one tap.
14 days free. No card needed.
Hook
"We let the baristas pick their costumes. Then we let the regulars guess the drink each one inspired."
Evidence
40% of people think it is cool when a brand joins a trend. 33% find it embarrassing.
And the window is short. 27% say joining a trend only works within the first 24 to 48 hours.
So the job is not finding more trends. It is picking the few that suit each brand, making them inside the window and never posting the embarrassing ones.
Figures from the Sprout Social Index 2025, as reported by Search Engine Journal: 40% of consumers find it cool when brands take part in viral trends, 33% find it embarrassing, and 27% say taking part is only effective within 24-48 hours. Read the report.
Three steps, every morning, for every brand you run.
Our sources are checked every hour. Each morning you get a short list of what is gaining attention, grouped into trends rather than a wall of links.
Every trend is checked against each brand's audience, tone and the things it never does. Most trends are a poor match, and it says so. Only the good ones become ideas.
Use it, later, or not for us. One tap. Every decision is recorded, so you and your team can see what you used and why you passed.
The ideas are written by AI. The decisions are made by you. Nothing is ever posted for you.
Everything you need to brief it, make it and defend it, on one card.
Hook
"We let the baristas pick their costumes. Then we let the regulars guess the drink each one inspired."
Format and beats
Caption
Costumes chosen by the team. Drinks guessed by you. Which one would you order?
Evidence
Each idea is written for one brand. Run ten brands and you get ten separate judgements, not one list for everyone.
A score out of five against the brand's audience, tone, hard lines and the formats you can actually make. We are strict on purpose.
Our estimate of how long you have before the trend is likely to have peaked. After that, the post will probably look late.
The opening line or moment, written in the brand's voice.
What to shoot and in what order, sized to the formats you told us you make.
A first draft to edit, not a finished post.
Links to what is actually rising, so you can check the trend yourself and show a client why it is worth doing.
And for in-house leads with more than one account to feed. Every brand gets its own profile, its own ideas and its own record.
Audience, tone of voice, hard lines and the formats each client can make. Set it once and refine it as you go.
If a client never jokes about money or never shows alcohol, every idea for that brand is checked against those lines, and one that breaks a line is scored as no match.
On Agency, a clean daily digest (one per workspace) you can forward: the ideas and the evidence behind them.
Connect a brand's accounts and posts made from an idea will be compared with that brand's usual views.
Trend tools are easy to oversell. We would rather show you the numbers, including the unflattering ones.
On our own app brand, the first trend we acted on - a GTA 6 trailer post - got about 4 times its usual views.
One post, one brand - which is why we measure every idea.
You see the same figures we do, updated as the data comes in.
Ideas are built only from the scored sources: Google search trends, Bluesky, Wikipedia and Hacker News. YouTube's trending lists and new Shorts are shown alongside, as YouTube provides them, and are not scored. TikTok, Instagram and Reddit are coming as licensed data partnerships are in place. Instagram will work through your own connected Instagram Business account, searching hashtags on your behalf.
Every plan starts with a 14-day free trial. No card needed.
For one brand and the person who runs it.
$49a month
Billed monthly
For in-house teams and small agencies with a handful of brands.
$149a month
Billed monthly
For agencies running a roster of client brands.
$399a month
Billed monthly
Prices in US dollars. Cancel any time - email hello@farasuholdings.com until self-serve billing opens.
Anything else, write to hello@farasuholdings.com.
Ideas are built from Google search trends, Bluesky trending topics, Wikipedia attention and Hacker News. YouTube's trending lists and new Shorts are shown alongside, as YouTube provides them; we do not score them.
TikTok, Instagram and Reddit are coming as licensed data partnerships are in place, and we do not use them today. Instagram will work by connecting your own Instagram Business account, so hashtag search runs on your behalf. The current list is always on this page and in the app.
Each trend is checked against the brand profile you set up: who the audience is, the tone of voice, the hard lines the brand never crosses and the formats you can actually make. We are strict. Most trends are a poor match for most brands, and when that is the case we say so rather than stretching an idea to fit.
Divisive topics, tragedies and political subjects are never suggested, whatever their numbers. On top of that, every idea is checked against each brand's own hard lines, and an idea that breaks one is scored as no match.
No. You decide what to make, you make it and you post it. We hand you the idea and the evidence behind it.
One on Solo, three on Team and ten on Agency. On Agency you can add more brands for $29 a month each.
It is our estimate of how long you have before a trend is likely to have peaked, based on how fast it is moving. After that, a post on it will probably look late. It is an estimate, shown with the evidence behind it, so you can judge for yourself.
No. Each workspace is private. Your brands, your decisions and your reports are never visible to other customers, and the numbers about ideas on the Data health page are your workspace's own. Your brand profile is sent to our AI provider only to score trends and write ideas for you.
Yes. The trial needs no card. Paid plans can be cancelled at any time - email hello@farasuholdings.com until self-serve billing opens.
Set up a brand in a few minutes. Get ideas matched to it, with the evidence and a deadline, from the next morning run.